Writing

Fortnightly posts on the hard parts of being a founder: the mindset, the habits, the setbacks, what they cost and lessons learnt.

• Interest will not make payroll
  27 October 2026

  Twelve paying pilot customers, a product built by the book, and one subscription at the end of it. What interest tells you, what it doesn't, and two questions to ask before the next demo.

• The man on the bench
  11 September 2026

  Ten years since Unleashed VR was founded. The story of a desperate man on a bench in 2018, and the one thing I'd tell him.